About Us

Hi there! It’s Elicia, the ‘E’ in E and Co. Clothing.

For as long as I can remember, fashion has played a role in my life. As I grew older and transitioned into motherhood, the functionality of my clothes began to change.

I now needed pieces that could effortlessly go from school drop-offs, date nights, family outings, or to the office without much thought. After years of trying to find the perfect transitional pieces to fit my classic yet edgy style, I realized I was looking for something that didn’t exist.

In 2018, with my husband and three beautiful children by my side, I started E and Co. Clothing. to help busy women, especially moms, shop for quality clothing that provides both comfort and style.

Becoming a mom was one of the main reasons I started this business - to make my own hours to spend time with my kids. I also hope it turns into a bit of a family business. My daughter Ellie, 10, is already helping me and talks about someday when she owns the business, so we have big plans!

So from rack sales in our basement to pop-ups at local businesses around Central Minnesota, inventory began to sell out as quickly as it came in. We started to grow exponentially and decided it was time to open our doors to the possibility of more.

And so, that brings us to now - E and Co. Clothing Online!

Every woman, near and far, can finally shop our capsule collections from the comfort of their own home! Each item put on the site is hand-picked by me to add to your capsule wardrobe. You can finally mix and match every piece and wear them from one season to the next!

I can’t wait to help you find ALL your new favs.